Since the mid-1980s, the Personette Group has worked with developers throughout Texas to help market and sell their high-rise, mid-rise, loft and townhome developments. This unprecedented experience spans new construction (for sale and lease), repositioned properties and conversion properties. More recently, Personette has expanded its service offering to developers of niche communities in Texas, as well as destination properties in the Western Caribbean and Mexico.
Emerging from the worst recession since the Great Depression, with little new development on the horizon, Personette evolves to offer its integrated on-site sales and marketing expertise to developers of niche communities throughout Texas as well as Destination Properties in the Western Caribbean.
Personette & Associates is launched to once again focus on on-site sales of urban residential developments. The resales division of Morgan Personette Properties is sold to Heritage Properties.
Houston’s high-rise, mid-rise and loft development is robust and Personette is engaged by multiple developers, including Interfin’s second new development, Montebello, more of Randall Davis’ loft properties, and Pelican Builder’s Briarglen and Highland Tower.
Dallas’ Victory Park is developed and Personette is tapped by Hillwood and Gatehouse Capital to help market and sell The Residences at W Dallas, the first new construction branded residence in Texas.
Houston’s Finger Companies begins development of high-end, high-rise lease properties and taps Personette for its expertise in programming and positioning for its signature Museum Tower and One Park Place developments.
Personette’s success with W Dallas earns the opportunity to work with Stratus Properties and Canyon Johnson to secure the pre-sell at The Residences of W Austin.
After increasing high-rise sales from $6 million to $153 million, Morgan Personette Properties is formed to expand into single-family real estate.
Randall Davis turned to Personette when he introduced his new construction loft concepts in Houston, beginning with Metropolis and Gotham.
When new high-rise construction began again in the late 90s, Houston’s most respected developers began engaging Personette during the pre-construction and pre-sale periods and through sell-out. It began with Houston’s first new high-rise in Houston development since the 80s, Interfin’s Villa d’Este.
Edith Personette launches Centeq Realty to focus exclusively on helping developers sell a glut of high-rise inventory throughout Houston. The Houston properties included in this portfolio were 5000 Montrose, Bayou Bend, Greenway I & II, The Spires, The Tealstone and Warwick Towers. Our success in Houston earned us opportunities in Dallas as well including The Bonaventure, La Tour and The Mayfair.