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Christine Choate

Christine Choate is a native Austinite and a graduate of the University of Texas at Austin.  She has enjoyed over 20 years of success in all aspects of real estate.  Her accomplishments began with purchasing numerous rental properties in Austin, then remodeling and constructing properties from the ground up, later personally purchasing and selling over 8 million in investment properties, working as a top producing real estate agent, and finally owning and managing a high volume real estate firm employing over 90 realtors.

 

In 1989, Ms. Choate purchased her first of many investment properties in central Austin.  Renovations included adding square footage and Ms. Choate acted as general contractor hiring and supervising contractors during the remodel and construction process. This led to her extensive knowledge of foundation work, roofing, plumbing, electrical, HVAC, painting, tiling and all facets of structural and cosmetic work.

 

Currently Ms. Choate owns Horizon Realty, which she established in 1999, and now employs over 100 real estate agents.  Always interested in improving ability and knowledge, she thrives on helping her agents in generating new business and facilitating transactions, as well as holding hundreds of classes with innovative and productive concepts.  She is an advocate of continuing education regarding new real estate laws, contracts, and ethics.  Her company has grown due to word of mouth and an outstanding reputation.

 

Consequently, over the years, Horizon Realty’s results have consistently outperformed the market standard.  The company’s sales volume has demonstrated consistent and solid performance year after year as the company has brokered hundreds of millions of dollars in commercial and residential real estate.

 

Ms. Choate consistently shares her knowledge with the realtors who work for her, as well as the real estate community in general.  She has given speeches to the University of Texas Finance Association advocating entrepreneurship and the benefits of investing in real estate.  She has made numerous presentations to the Austin Institute of Real Estate and Champions School of Real Estate.

 

Ms. Choate has been an active member of the Real Estate Council of Austin, Women’s Council of Realtors, Texas Real Estate Political Action Committee, Austin Board of Realtors, Texas Association of Realtors and National Association of Realtors.  Over the years, she has served on various committees including the Austin Board of Realtors Governmental Affairs Committee, ByLaws Committee, Budget Committee and Nominating Committee for CEO of the Austin Board of Realtors, as well as served as Membership Chair for the Entrepreneur’s Organization.

 

In 2012 Ms. Choate received her CRS (Council of Residential Specialists) designation, the highest credential awarded to realtors nationwide.  Less than 3% of realtors in the U.S. have received this prestigious certification.  Ms. Choate presently resides on the CRS Board serving as Secretary to the organization.

 

Through her company, Ms. Choate has sponsored programs such as the Coats for Kids drive, Soles for Souls and Capital Area Food Bank.  She has also contributed to the People’s Promise Foundation, American Youthworks programs and Children’s USA Swim-A-Thon.  In 2008 she travelled to India with the Miracle Foundation helping with several of the orphanages in the southern region of the country.

 

Cindy Thomsen

As Co-Owner & President of the Personette Group, Cindy brings over 20 years of expertise in creating multi-channel marketing solutions at top global advertising agencies, such as Young & Rubicam and Deutsch. She has experience in an array of categories including automotive, travel, packaged goods, and financial services. This breadth of experience has served the Personette Group well as Cindy has most recently diversified the Company’s service offering to include niche Communities and Destination properties. Under Cindy’s leadership, Personette’s portfolio has broadened to include custom lot & home communities in Austin and Rockport as well as destination properties on the Island of Roatan in the Western Caribbean as well as in Huatulco, Mexico.

Cindy’s ability to transform a disciplined approach to a new market or category is nothing new. Over the past ten years, Cindy has parlayed this expertise into developing effective marketing solutions for urban residential developers in multiple markets, from Houston to Fort Worth to Southern California. These integrated sales & marketing programs supported pre-sale launches and work-out programs for luxury high-rise and mid-rise condominiums and townhomes, as well as branded residences.

Prior to joining Personette, Cindy was a co-founder and principal owner of Thomsen & Null, a direct marketing agency that focused on building and managing customer value. Having worked in both client and agency organizations, Cindy built her reputation by creating data-driven marketing solutions to increase both overall market share and share of customer. Cindy’s passionate focus on the customer, rather than the product or service, has led to impressive, measurable results for all of her clients, regardless of category.

Cindy has held leadership roles as Senior Vice President of Relationship Marketing at Wunderman (Y&R’s Direct Marketing Division), VP — Account Director at Deutsch LA, VP — Director of Client Services at Loren/Allan/Odioso and Group Account Director at Frequency Marketing. Before moving to the agency business, Cindy was Assistant VP Marketing with Bank One and Advertising Director for Signal Financial Group. Cindy began her career as a Research Associate with Group One Research.

When Cindy is not working on her clients’ behalf, you can find her on the golf course or sipping a robust red wine. In fact, in 2003 she combined these two passions to create the annual Reds, Whites & Greens Charity Golf Classic which, in eleven years, has generated over $1.4 million for Susan G. Komen for the Cure (formerly the Susan G. Komen Breast Cancer Foundation).

Cindy earned her MBA Marketing from the University of Pittsburgh and her BBA-Marketing from Eastern Kentucky University.

Laurie Personette-Null

Edith Personette’s eldest daughter, Laurie brings over 30 years of strategic planning, marketing and management expertise to the Personette Group. In just six years with the Company, her strong affinity for problem solving and results-oriented solutions has proven invaluable to Personette’s developer clients during and emerging from the recent recession. She leveraged Personette’s network to arrange preferred lending relationships to insure timely closings, and mentored and coached agents with their day-to-day challenges in transitioning pre-sales to closed contracts. Laurie also helped developers plan and launch new developments during the recession and was arguably been the most difficult residential real estate market in the recent history. It is her commitment to delivering results to clients that earned her reputation as a trusted client partner throughout her career. And Laurie’s breadth of marketing and management experience across multiple categories has helped Personette’s expansion of its service offerings to the Destination and niche Community developments.

Prior to joining Personette, Laurie’s initial foray as a business owner was the co-founding of Thomsen & Null, a marketing communications company based in Southern California, focused on helping clients across industries maximize their investment in marketing and sales. Laurie helped craft optimal marketing solutions for clients including Mitsubishi, Suzuki, The Orange County Register, Trammell Crow, The Redstone Companies and The Ryness Company.  And as Edith Personette’s eldest daughter, Laurie and Thomsen & Null began regularly working with Personette and many of its clients in high-rise, mid-rise and garden condominiums and branded residences to deliver marketing programs, including W Dallas Residences in 2004. Laurie now draws on her experience across diverse industries and multiple channels to provide tangible solutions to her real estate clients full time.

Before turning her focus to residential real estate, Laurie spent 19 years with the Y&R (Young & Rubicam) Companies (3rd largest global advertising agency) in numerous leadership positions and  built a breadth of experience developing and implementing marketing programs ranging from global, brand and retail advertising to relationship marketing and promotions for leading global brands at Young & Rubicam.

Her advertising career in 1983 with Schey Advertising in Houston, where Laurie worked with a variety of residential real estate developers, automotive retailers, financial institutions and Grandy’s Restaurants.

Laurie is a licensed Real Estate Broker in California Real Estate and graduated from Texas A&M University with a BBA in Marketing.

Edith Personette

As Chairman Emeritus, Personette Group Founder Edith Personette provides a wealth of historical knowledge and insight into the Houston high-rise category to the leadership team. While taking some time to enjoy the retirement she so richly earned, she continues to network with colleagues in the industry and has an active interest in Houston’s ever-changing landscape. Anyone who knows Edith would understand her continued involvement after over 30 years of leading the Personette Group (formerly Personette & Associates), which she founded exclusively for the marketing of high-rise, loft, town home developments and garden condominiums.

Edith’s real estate marketing background began with a prominent Houston advertising agency, where she rapidly gained recognition for her expertise in the marketing of residential condominium and townhome properties throughout Texas. In addition to her strategic direction of cutting-edge advertising and public relations campaigns, she developed training programs for on-site agents, Realtor programs, and innovative promotions, all of which contributed to the successful entrée of high rise residential homes to Houston.

In 1986, she redirected this wealth of knowledge and experiences at Centeq, the real estate company she founded which is now credited with turning around Houston’s then depressed residential high-rise market. Through creativity and persistence, she helped increase annual market demand for high-rise residences by more than 2,550 percent from $6 million to $153 million. Centeq Realty grew rapidly on the heels of this remarkable success. In 1995, Centeq expanded into the single-family real estate market and became Morgan Personette Properties. When Heritage Texas Properties acquired the single family division of Morgan Personette in mid-2000, Edith returned to her passion for marketing high-rise, lofts, garden condominiums and townhome developments by establishing Personette & Associates.

Edith received her real estate license from the Texas Real Estate Commission in 1985 and is a member of the Houston Association of Realtors. She has also been Adjunct Professor of Business and Economics at Houston Baptist University and a guest-marketing lecturer at Texas A&M University. In addition, her works have been published in ADWEEK, Salesman’s Opportunity, the Houston Business Journal, and Houston Chronicle.

Personette served as a member of The Land Committee for  the prestigious Houston Parks Board, and as both a board member of the Ronald McDonald House and as past president of the Friends of the Ronald McDonald House. She remains active with Ronald McDonald House.  She has also served as chairman of the Baylor 10 Steering Committee, a support group for Baylor College of Medicine fundraising. She is a founding member of Baylor’s Partnership. Personette supports Methodist Hospital, Parks,  and the American Heart Association Guild. She has been recognized twice in Who’s Who in American Women and was honored by the Houston YWCA as a “Woman of Achievement” for her Real Estate accomplishments.