Edith Personette is an acknowledged leader in the on-site sales and marketing of urban residential properties, having worked with dozens of developers to sell out more than 50 properties. After establishing herself in Houston in the 1980's, one of the most difficult high rise markets in the country, Edith's reputation for results earned multiple new business assignments Texas, Florida, and Alabama.

Having provided strategic marketing and creative expertise to many of Personette & Associates' clients over the years, Laurie Personette Null and Cindy Thomsen founded Personette West to expand the P&A footprint to focus on the needs of residential developers in emerging urban markets in the West. Their collective 40 years of global agency experience marketing luxury products was a natural transition to the urban residential category.

The unique combination of marketing expertise with on-site sales experience has resonated well with developers as they recognize the value of single point accountability in the sales and marketing process.