Co-Owner & President
As Co-Owner & President of the Personette Group, Cindy brings over 20 years of expertise in creating multi-channel marketing solutions at top global advertising agencies, such as Young & Rubicam and Deutsch. She has experience in an array of categories including automotive, travel, packaged goods, and financial services. This breadth of experience has served the Personette Group well as Cindy has most recently diversified the Company’s service offering to include niche Communities and Destination properties. Under Cindy’s leadership, Personette’s portfolio has broadened to include custom lot & home communities in Austin and Rockport as well as destination properties on the Island of Roatan in the Western Caribbean as well as in Huatulco, Mexico.
Cindy’s ability to transform a disciplined approach to a new market or category is nothing new. Over the past ten years, Cindy has parlayed this expertise into developing effective marketing solutions for urban residential developers in multiple markets, from Houston to Fort Worth to Southern California. These integrated sales & marketing programs supported pre-sale launches and work-out programs for luxury high-rise and mid-rise condominiums and townhomes, as well as branded residences.
Prior to joining Personette, Cindy was a co-founder and principal owner of Thomsen & Null, a direct marketing agency that focused on building and managing customer value. Having worked in both client and agency organizations, Cindy built her reputation by creating data-driven marketing solutions to increase both overall market share and share of customer. Cindy’s passionate focus on the customer, rather than the product or service, has led to impressive, measurable results for all of her clients, regardless of category.
Cindy has held leadership roles as Senior Vice President of Relationship Marketing at Wunderman (Y&R’s Direct Marketing Division), VP — Account Director at Deutsch LA, VP — Director of Client Services at Loren/Allan/Odioso and Group Account Director at Frequency Marketing. Before moving to the agency business, Cindy was Assistant VP Marketing with Bank One and Advertising Director for Signal Financial Group. Cindy began her career as a Research Associate with Group One Research.
When Cindy is not working on her clients’ behalf, you can find her on the golf course or sipping a robust red wine. In fact, in 2003 she combined these two passions to create the annual Reds, Whites & Greens Charity Golf Classic which, in eleven years, has generated over $1.4 million for Susan G. Komen for the Cure (formerly the Susan G. Komen Breast Cancer Foundation).
Cindy earned her MBA Marketing from the University of Pittsburgh and her BBA-Marketing from Eastern Kentucky University.