Critical to a properties success is an in-depth market feasibility study to confirm sufficient demand for the product type being considered and to make certain it is priced right. We analyze economic trends and competitive properties to determine the optimal unit mix, finishes and amenities. From those findings we recommend pricing and prepare an absorption forecast.
Once the product type, price point and target buyer have been identified, it is critical to develop a marketing and advertising plan that cost-effectively drives qualified traffic to the sales center. This plan starts with developing the property’s brand which should reflect its unique selling proposition relative to the competition. Then a multi-channel plan is developed and executed including print and online media, a dynamic website and SEO, as well as aggressive broker outreach to generate co-broker sales.